The winter coats are being stored away, spring showers have been bringing the flowers out to bloom, and kids are starting to count down the days before summer vacation begins. Have you started to think about how your business can best utilize the upcoming warmer months?
Summer isn’t just for seasonal businesses to thrive, there is plenty of opportunity for all businesses to take advantage of the season as well. Below are some tips that can help you to take full advantage of the summer season to help your business continue to thrive.
Take Advantage of Holidays
Summer has three major holidays, Memorial Day, Fourth of July, and Labor Day. Also including Mother’s Day, and Father’s Day. Reports show that summer is the second heaviest spending season, falling behind the winter holidays. Why not take advantage of these trends for your business’ success?
Promotions
With inflation hitting a 40 year high in 2022, and the general state of the current economy, consumers are being very intentional with how they are spending their hard-earned money. With many consumers seeking out the best deals or sales to purchase items, rather than impulse buying. Many consumer reports predict that due to the more intentional mentality of the average shopper in 2023,businesses should expect to see a rise in foot traffic versus online shopping as consumers will want to “see before they buy”. With these predictions in mind using the summer holidays to your advantage could benefit your business. You could not only promote a sale or a promotional discount off services for the holidays, but you could also add extra incentives for in-person shoppers to promote foot traffic into your shop.
Events
With the surplus of sunshine many towns, cities and counties host a variety of events like festivals, carnivals, and fairs. Consider linking your business up with these events. sponsor a booth, or set up your own, advertise your business within the fairgrounds, donate items or services for a prize or giveaway, have people walking around the event in branded gear handing out promotional items or coupons. These community-based events are great ways to not only stimulate traffic to your business but also create brand awareness within your local community.
Link-Up with Local Businesses
Have you considered attending any local business groups within your community? Sometimes these networking events can be beneficial to you by creating ways to work with other businesses. Don’t have a local business meetup? Create one! These are great ways to get your business name out into the community while making connections that could benefit your business. You could help sponsor a local restaurant’s booth at the town carnival and hang banners advertising your business, or maybe they have a food truck that could make stops in your parking lot once a month, utilizing their advertising to lead potential customers to your location. You could link with another business in a similar field to yours to offer deals to clients that involve both your services. The ideas and partnerships that are cultivated at these events have endless opportunities.
Client Appreciation
Have a client or vendor that is valuable to your business? Consider taking them out to dinner or a sporting event as a sign of appreciation. Cultivate the relationship to strengthen your business relations.
On a smaller scale you can show appreciation to your customers by creating a giveaway. If you sell a product, you could put together a holiday themed basket of your best or newest products. If you are a service-based business, you could offer a free service to your customers. You could advertise these giveaways on your website and social media, which will encourage traffic to your sites. It also offers a plethora of relatable content to post not only as you are promoting the giveaway, but as you are announcing the winner and potentially posting the results. A service-based business could use the free service as an opportunity to take before and after pictures to use as content on their sites.
We Are Here for You!
At Penhurst we hope that you can utilize these tips to harness the most out of the upcoming summer season to bolster your business’s successes. As always, Penhurst Capital is here to help you achieve your business goals. Please don’t hesitate to reach out to explore potential opportunities as you consider taking on new and exciting endeavors this summer season.
